Frankfurt Airport (FRA) is testing a new approach to shopping. On a wall at gates B5 to B9 there is a QR wall that is designed to emulate the shelves of a duty-free shop.
The 6 month trial displays 60 different fragrances, cosmetics, spirits and confectionery products. Each product has a QR Code which passengers can scan to get more information and if they wish place orders for the goods.
The products are delivered to a pick-up point next to the QR Code wall in under 15 minutes at which time the passenger pays for the items.
If the passenger has to leave before the goods are delivered the order is automatically cancelled.
All passengers can take advantage of this offering at the indicated gates, regardless of their destinations.
Other airport shopping walls introduced in the last year include New Delhi’s Indira Gandhi International Airport, Tesco’s Virtual Grocery Store at Gatwick, LaGuardia and JFK airports.
N.B. Image credit: Fraport
