Philippine Airlines (PAL) has launched a freemium Wi-Fi service for all passengers as part of its 75th anniversary celebration.
The airline launched the freemium service to passengers on the first of March and this offering will continue to run for one year. The airline has 21 aircraft equipped with connectivity, including six B777-300ER and 15 A330-300s.
The Philippine flag carrier also has the region’s second highest proportion of connected jets in its long-haul fleet. It’s also one of only 11 airlines to have passenger Wi-Fi on over two-thirds of its long-haul fleet.
PAL is using SITAONAIR’s Internet Onair technology to deliver the service, rebranded as myPAL Wi-fi.
Jaime J. Bautista, PAL president and COO:
“This myPAL Wi-fi freemium offering is a key part of our commitment to give the best possible service to our passengers. With 30 minutes each across all travel classes, this is the APAC region’s best free inflight internet offering, at least doubling almost every other airline.”
Recent analysis by SITAONAIR showed 69% of passengers actively use their personal devices during the flight. The number of Wi-Fi adoptions increases tenfold when connections are free, and 83 percent of sessions are on smartphones (10% tablets, 7% laptops).
François Rodriguez, Chief Strategy and Marketing Officer at SITAONAIR:
“Free Wi-Fi is a big trend right now. This not only gives airlines a wealth of great data about their passengers, which they can use to more effectively market their services, it accompanies an increase in premium subscriptions and we’re getting anecdotal evidence that it also leads to an improved relationship with the cabin crew.”
About Philippine Airlines (PAL)
Philippine Airlines is the flag carrier of the Philippines and is headquarted in Metro Manila. It has hubs at Ninoy Aquino International Airport in Manila and Mactan-Cebu International Airport of Cebu.
Philippine Airlines serves over 30 destinations in the Philippines and over 40 overseas destinations in Southeast Asia, East Asia, Middle East, Oceania, North America and Europe.
Fleet: Currently 22 Airbus A320, 18 Airbus A321, 15 Airbus A330, 6 Airbus A340, 6 Boeing 777, 9 Bombardier DHC-8Q.
N.B. Image credit: wikipedia.org