Hawaiian Airlines has introduced an auction upgrade service allowing passengers to bid for available First Class seats on flights between Hawai’i and North America.
Called Bid Up, it is available to all ticketed economy passengers whose itinerary contains at least one segment between Hawai’i and North America operated by Hawaiian Airlines.
Eligible passengers will receive a Bid Up email approximately 10 days before departure inviting them to bid for available First Class seats. Successful bidders will be notified 48 hours before departure.
How it works
- passengers check eligibility at hawaiianairlines.com
- they make the offer in USD, there is default minimum and maximum bid amount
- enter payment information
- review and finalise the offer
- passengers get an email to say if the bid is accepted or not
Passengers taking advantage of Bid Up will enjoy all the benefits of Hawaiian’s First Class cabin, including: Two complimentary checked bags with Priority Baggage handling; expedited check-in lines; access to Hawaiian Airlines Premier Clubs; priority pre-boarding; award-winning regional cuisine from acclaimed Chef; unlimited in-flight beverage service; free access to the latest movies, hours of TV and music programming; and much more.
Bid Up will give Hawaiian the opportunity to increase ancillary revenue by filling premium seats that could have gone empty.
Miranda Scott, managing director – travel products for Hawaiian Airlines:
“We’re extremely excited to introduce Bid Up to our guests. We understand travelers have different options when planning trips to Hawaiʻi, which is why we’re committed to providing each guest with unique offerings and exceptional benefits.”
Hawaiian also recently announced the arrival of the airline’s first A330 Premium Cabin with fully lie-flat seating. Today, Hawaiian’s wide-body, twin-aisle A330-200 aircraft seat 294 passengers, with 18 in Business/First Class, 40 in Extra Comfort and 236 in the Main Cabin. In the new configuration, the aircraft will seat 278 passengers, with 18 in the Premium Cabin, 68 in Extra Comfort and 192 in the Main Cabin. Seat pitch in the Main Cabin will remain a roomy 31 inches.Hawaiian’s first A330 aircraft equipped with the new Premium Cabin entered the carrier’s U.S. West Coast network this month.
Bid Up is managed by Plusgrade, a provider of upgrade solutions.
N.B. Image credit: Hawaiian Airlines