Brussels Airlines introduces Economy Plus

Brussels Airlines has added a premium economy product.

Called Economy Plus, it occupies the first four rows of the Economy Class cabin and features seats with more leg room and better recline than Economy.

Economy Plus passengers get a glass of champagne (out of Brussels only) and other items like an amenity kit, a hot towel, a linen pillow and a Neuhaus chocolate giftbox.

Seat layout is 2-4-2.

To travel in Economy Plus, passengers pay a supplement of €120 / $169 one-way. This price is available to everyone, even if they bought the lowest Economy Class fare.

For the launch, a special discovery rate of €99 is now available. 20,000 lucky passengers who have a flight coming up in July or August have received a complimentary upgrade to be the first to test the new Economy Plus class.

Lars Redeligx, Chief Commercial Officer Brussels Airlines:

”We see an increasing demand for a product between Business Class and Economy Class. Our new Economy Plus offers more space, more comfort and more amenities at a very attractive price. After implementing our new commercial strategy successfully for short-haul flights, we are now starting to implement a new product generation also on our long-haul flights. More innovations are already in the pipeline.”

Economy seats also upgraded

Brussels Airlines has also made improvements to all Economy Class seats of the A330 fleet for more comfort. The airline has now replaced the entire backrests for better support and comfort.

On long haul flights, the airline operates an all new Business Class with full flat beds and state of the art inflight entertainment.