Royal Jordanian has launched its new in-flight duty-free sales, which enables passengers to shop from a vast range of prestigious brands on most RJ aircraft.
Jordan’s flag carrier is operating the service in partnership with DFASS Group, the world’s largest global in-flight duty-free specialty retailer.
DFASS will use its large network of product resources to formulate a unique program for Royal Jordanian appealing to the needs and desires of the airline’s passengers.
The onboard duty-free sales items include fragrances and cosmetics, watches, jewelry, tobacco, sunglasses, RJ-branded items and several products.
Passengers can pay cash for their purchases, in Jordanian dinars, euros, US dollars or the British pound, or by using different kinds of credit cards.
RJ’s President/CEO Captain Suleiman Obeidat:
“Royal Jordanian’s objective to sell duty-free goods on board is an added value to the customer service it offers its passengers. This time-saving shopping experience will enable our passengers to buy their needs during their journey time.”
He added that the duty-free onboard sales will support Royal Jordanian with ancillary revenues, creating an additional opportunity to generate revenues.
DFASS VP Operations-EMEA Mario Mouarbes:
“DFASS is excited to commence operations in Jordan, and will leverage its global reach to ensure that Royal Jordanian is bringing first-class services to its passengers through state-of-the-art systems.”
Royal Jordanian chose DFASS after a rigorous RFP process, whereby numerous factors were evaluated, including information technology, creative sales and marketing plans, and access to various products, as well as a global operational infrastructure.
About Royal Jordanian (RJ)
Royal Jordanian Airlines is the flag carrier airline of Jordan with its head office in Amman, Jordan, operating scheduled international services over four continents from its main base at Queen Alia International Airport at Amman Jordan.
Fleet: Royal Jordanian currently has 26 aircraft of various types: (this information is constantly changing and is based on best knowledge at the time of writing – 23/08/2016)
- 5 Boeing 787
- 2 Airbus A330
- 4 Airbus A321
- 9 Airbus A320
- 4 Airbus A319
- 3 Embraer E195
- 3 Embraer E175
Numbers: About 3 million a year
N.B. Image credit: Royal Jordanian