Bangkok Airways has launched a Simplified Chinese booking site.
The boutique Thai carrier has worked with Translations.com, a division of TransPerfect, to develop the site as it is growing its presence in Asia.
The site uses TransPerfect’s GlobalLink OneLink; a proxy-based website localization solution that automates many of the manual tasks associated with the translation of global content.
As the site adds more languages, the solution will simplify the ongoing maintenance of www.bangkokair.com by automatically routing new content to TransPerfect’s production department for translation and placing the translated content back on the localized site.
Translations.com will support the launch and ongoing maintenance of the airline’s booking site.
Prote Setsuwan, Vice President of Marketing at Bangkok Airways:
“OneLink has helped us to kick-start our global expansion in a manner which is both cost-effective and low maintenance from an internal resources perspective. I am confident our newly localized sites will be key to increasing our market share. “
Liz Elting, TransPerfect Co-CEO:
“Bangkok Airways has a clear vision for international expansion, and fully embraces the benefits of establishing their presence in Asia. We are excited to be their partner of choice to help meet the needs of their growing passenger base.”
Phil Shawe, Co-CEO of TransPerfect:
“We are pleased to be able to partner with a respected airline like Bangkok Airways. As they begin their globalization journey, we look forward to providing support for their efforts to reach new customers abroad.”
About Bangkok Airways
Bangkok Airways is a regional airline based in Bangkok, Thailand. Its main base is Suvarnabhumi Airport, Bangkok. It is styled as a boutique airline. It offers lounges and meals on board for all passengers.
Routes: Bangkok Airways flies to 12 domestic and 14 international destinations. It operates scheduled services to destinations in Thailand, Bangladesh, Cambodia, China, Hong Kong, Laos, Maldives, Burma, India, and Singapore.
Fleet: The airline currently has 35 aircraft:
- 8 Airbus 320s
- 12 Airbus 319s
- 8 ATR 72-500s
- 7 ATR72-600s
Passengers: About 5 million a year.
Alliance: None.
About Translations.com
Translations.com is a provider of enterprise localization services and technology solutions. From offices in over 90 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide.
N.B. Image credit: wikipedia.org
