Fiji Airways is introducing a new initiative that allows Economy Class passengers to bid for upgrades to Business Class on international flights.
Called Bula Bid, the system allows passengers to bid for an upgrade between seven days and 24 hours before their scheduled flight departure.
Successful bidders are notified through a confirmation email 24 hours before their scheduled flight. Unsuccessful bidders will not be charged. The quantity of successful bids is dependent on a number of factors including seat availability and the number of offers for each flight.
Passengers bid at www.bulabid.com.
Successful bidders will experience Fiji Airways’ premium Business Class product, which offers superior on-board comfort and includes a wide range of on-demand entertainment, signature cuisine and beverages, three-course meals designed by Executive and Celebrity Chefs.
Business Class passengers also receive an increased baggage allowance, angled leather lie-flat beds on the flagship A330 aircraft, and access to well-appointed airport lounges in most destinations.
How it works?
Passengers with eligible bookings receive an email invite 7 days before the scheduled
flight departure to make an offer to upgrade.
They make an offer by entering the amount they would like to pay and enter their credit card details.
Passengers can submit, change or cancel offers between 7 days to 24 hours before scheduled flight departure
Successful bidders get a confirmation email between 24 to 18 hours before scheduled flight departure.
Mr. Andre Viljoen, Fiji Airways Managing Director and CEO:
“This new product is designed to give our Economy Class guests the chance to enjoy our renowned Business Class experience. Interest among guests for Bula Bid has been extremely high during the soft-launch period, and we are delighted to roll it out formally now across our international networks.”
About Fiji Airways
Fiji Airways is the flag carrier airline of Fiji. It is based in Nadi and operates international and domestic services to 10 countries and 17 cities around the Pacific.
Routes: Fiji Airways operates direct flights from Fiji to the U.S. (Los Angeles, San Francisco, Honolulu), Australia (Sydney, Brisbane, Melbourne), New Zealand (Auckland), Hong Kong, Singapore as well as regional flights to Kiribati, Solomon Islands, Vanuatu, Tuvalu, Tonga and Samoa.
Fleet: Fiji Airways currently operates 15 aircraft.
- 4 Airbus A330
- 5 Boeing 737
- 2 ATR 72
- 1 ATR 42
- 3 Twin Otters
Passenger numbers: About 1.5 million a year.
N.B. Image credit: fijiairways.com