Auckland Airport has announced plans to create a ‘multi-retailer mall’ which enables international passengers to buy retail products and airport services via mobile and online.
The new online ‘multi-retailer mall’ is expected to launch mid-2018. It will enable international passengers at Auckland Airport to buy from multiple airport retailers with a single transaction and then pick-up all their items from a single collection point.
The online platform also means that international passengers can shop at any stage of their trip, using their own devices, and at a time and place that is convenient for them – be it before they leave home, on-board their aircraft using in-flight Wi-Fi, or while sitting in any domestic or international airport.
The platform will eventually see most airport retailers participating. All Auckland Airport products and services, including parking, loyalty and lounge access will also be integrated into the online mall, making it easier and more convenient for passengers to shop.
Auckland Airport is partnering with technology company AOE to provide the new service. AOE is based in Germany and the United States and has had success working with Frankfurt Airport in a similar venture.
Richard Barker, Auckland Airport’s general manager retail and commercial:
“It is exciting to be able to partner with AOE to create an ‘omni-channel’ commerce platform that further improves our customer experience. It’s the ultimate ‘click and collect’ shopping process.”
About Auckland Airport
Auckland Airport is the largest and busiest airport in New Zealand, with over 16 million passengers in the year ended December 2015. The figure includes just over 9 million international and over 7 million domestic passengers.
N.B. Image credit: Auckland Airport