Spanish airline Air Europa will offer its passengers a comprehensive in-flight entertainment service, starting in 2018.
Passengers can enjoy films, TV series, music and personalised content relevant for their trip on their own smartphones and tablets. At the same time, the airline will benefit from the simple, quick, cost-efficient and secure installation of the system.
The new service is in collaboration with Lufthansa Systems, Lufthansa Technik and Epteca. Based on BoardConnect 5.0, it will enable Air Europa to make personalised ancillary offerings.
For example, the platform is able to present information and context-specific offers tailored to individual passengers. This benefits passengers, as it ensures they receive only valuable personalized offers that are relevant to them, while the airline in turn benefits from additional revenues.
The new in-flight entertainment (IFE) solution will be rolled out across Air Europa’s Boeing 737s and Embraer 195s starting in early 2018.
Air Europa started inflight Wi-Fi on its long haul fleet in March 2016.
Alexis Capdevila; IFEC Manager at Air Europa:
“Product differentiation and personalized services are becoming increasingly important when it comes to offering passengers a unique onboard experience. The open architecture of the digital BoardConnect platform and seamless integration with Epteca personalized ancillary offerings makes it exactly the right choice for us.”
Mobile Streaming Unit (MSU)
The system is an all-in-one solution that combines all technical components such as a server and access points in a single device called Mobile Streaming Unit (MSU). MSUs are about the size of a conventional tablet computer,
The MSU will be stowed in a safe inside the overhead storage compartment. Placing an additional power supply inside the baggage compartment eliminates the need for battery replacement.
Jan-Peter Gaense, Director Project & Certification at Lufthansa Systems:
“We are confident about this concept, which combines the benefits of both a portable and an installed IFE solution, and are sure that other airlines will soon follow Air Europa’s lead. Flexible IFE systems are the future for the low-cost sector and on short and medium-haul routes in particular. We look forward to working with Air Europa and our strong collaboration partners.”
About Air Europa
Air Europa is Spain’s third largest airline after Iberia and Vueling. The airline is headquartered in Majorca.
Routes: Air Europa operates tour services between northern and western Europe and holiday resorts in the Canary Islands and Balearic Islands. It also operates domestic scheduled services and long-haul scheduled services to North America and South America.
Fleet: Air Europa currently operates a fleet of 48 aircraft, including:
- 12 Airbus A330
- 20 Boeing 737-800
- 5 Boeing 787
- 11 Embraer 195
Passengers: About 9 million a year.
Alliance: SkyTeam
N.B. Image credit: wikipedia.org
