Passengers flying with Cathay Pacific or Cathay Dragon now have access to thousands of the world’s newspapers and magazines.
From 48 hours before the flight, passengers can browse the media and download it to their own devices to read on their trip.
The service comes from PressReader, a platform which allows access to 15,000 digital newspapers and magazines around the world. PressReader is integrated directly into the Cathay Pacific app.
Cathay Pacific and Cathay Dragon will continue to provide printed newspapers and magazines on-board all flights and in-lounge.
How it works
48 hours before their flight, every Cathay Pacific passenger can activate their access to PressReader using the Cathay Pacific app.
After that, passengers can use PressReader’s app to download issues, or they can browse them online.
They can read the original layouts or check out an enriched text-view optimized for mobile.
Simon Large, Director Customer at Cathay Pacific:
“We are committed to enhancing our customers’ travel experience at every stage of their journey with us. Partnering with PressReader is an investment that strengthens our news and entertainment offerings and allows our customers to stay connected to the stories they care about when they travel.”
Alex Kroogman, CEO PressReader:
“We’re always building new ways for brands to create meaningful and organic relationships with real people. It’s exciting to work with one of the world’s best airlines – one that provides outstanding services and aligns with our mission to improve the way readers all over the world discover great content.”
N.B. Image credit: Cathay Pacific