KLM Royal Dutch Airlines has launched a new smartphone app for iOS and Android.
The Dutch airline says its mobile strategy is to deliver to individual passenger the right service, at the right place and at the right time.
The new app responds to each passenger’s personal needs. By doing so it makes the journey more comfortable and familiar.
As soon as the passenger opens the app, it shows the most relevant information at that moment in time and the best next action to take.
The app also has a simplified booking tool, one-tap check-in, quick payment and effortless seat changes options.
All the new facilities contribute to a better and more personal passenger experience.
The launch of the new app marks a first step in re-defining the KLM digital ecosystem.
The apps flat, modular architecture, together with its brand new APIs can be extended to any other digital touch point.
Moreover, KLM will be able to analyze a passenger’s previous behavior and learn about preferences to make a personalized offer. For example, KLM will know the passengers’s choice of seat on previous KLM flights and can then offer the type of seat they prefer like a window or aisle.
It is not clear just how precise the seat choice function will be or why this will be better than the current preferred seating options that airlines typically register for their frequent passengers. We will be checking and reporting how the app works on live journeys in the coming weeks.
Tjalling Smit, Senior Vice President E-Commerce Air France KLM, said:
“With this new app we have reached the next level in anticipating our customers’ needs, keeping them one step ahead of their journey. And this is only the beginning. Together with our customers we will continuously improve and further develop the app and our other mobile services.”
N.B. Image credit: klm.com
