The first Bloomburg Hub to enhance connectivity for business travellers will be built at London City Airport (LCY).
A three-year agreement has been signed between the airport and business and financial news provider, to install the hub in spring 2014.
The hub will deliver news, data and travel information and it will also see digital touch points situated around the airport.
There is no information about any charges.
3.4 million passengers used LCY in 2013 and nearly two thirds of those were travelling for business purposes.
Maureen McGuire, Chief Marketing Officer, Bloomberg says: “The Bloomberg Hub embodies the Bloomberg brand: a dynamic, living network brought to life inside the airport. It is an innovative and exciting brand sponsorship, which goes beyond traditional advertising to deliver connectivity and valuable, up-to-the-minute news and data to business travellers. This is Bloomberg’s biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.”
Matthew Hall, Chief Commercial Officer at LCY comments: “Time is money, and staying productive while in transit is of paramount importance to today’s business traveller. The Bloomberg Hub adds an innovative extra dimension to the airport’s core propositions of location, convenience and speed of transit, which are what makes LCY London’s business airport of choice. Bloomberg’s unrivalled provision of business-focused information and ancillary data will allow our customer base to complete their journey better prepared for what’s happening in the world.”