Will be bringing First passengers a 3D cinema in the skies through virtual reality headsets on select flights (Picture by Nick Morrish/British Airways)
New service debuts between Madrid and New York and Tel Aviv
Uses VR headsets from SkyLights
Looking for volunteers to help with testing
One month trial at First Class and Business Class Premium Lounges at Abu Dhabi Terminal 3
Headsets provide an immersive cinematic experience
Alliance trials latest VR technology to deliver innovative airport lounge experience
Passengers can fly, dine and play virtually on a Boeing 787 Dreamliner
But will VR campaign annoy more than it woos?
System being tested in Business class on Paris CDG–St. Martin and St. Martin–Paris CDG flights
Launches with thirteen unique videos
Passengers can take a virtual tour of all terminals
Ida will help sales staff show the wonders of Upper Class.
The program is currently being tested for two weeks at the New York Marriott Marquis and London Marriott Park Lane properties.