Passengers at Dallas/Fort Worth (DFW) International Airport can experience a new Pepsi® Interactive Vending Machine at Terminal D through May 26.
The Pepsi Interactive Vending Machine at DFW is one of nearly 20 in the world, and the only one in all of North America.
The machine allows customers to show off their football skills utilizing Microsoft Kinect technology, with no purchase necessary. Users can create an avatar with their name and begin earning points immediately. Throughout the interactive experience, fans are encouraged to keep the virtual football in the air for 30-seconds as they move through a series of skills challenges. Advanced players can earn bonus time and compete for “Hall of Fame” recognition at each location.
“Fans around the world have an instinctive connection with soccer, and show it though their energy, passion and creativity – whether it’s on a soccer pitch, on TV, or via an interactive vending machine,” said Ken Buchanan, executive vice president of revenue management at DFW Airport. “We were passionate about creating a visual language that brought the energy and movement of soccer to life in a powerful and unique way at DFW Airport. It’s another innovative way to have fun at our Airport and it’s another way DFW seeks to enhance the customer travel experience.”
“The limited-edition Pepsi Interactive Vending Machine is the latest piece of exciting and engaging content to be released from Pepsi as part of our 2014 football campaign,” said Adam Harter, Vice President of Consumer Engagement at PepsiCo. “The yearlong campaign continues to bring fans unique experiences off the field that get them closer to the game they love.”
Points are earned based on the users’ soccer skills, and customers can earn a free Pepsi, Diet Pepsi or Pepsi MAX by accruing 9,000 points on the machine. Customers also have the opportunity to enter their initials next to their final score, and they are encouraged to upload photos of themselves showcasing their soccer skills using the hashtag #FutbolNow.