With today’s release of the Delta Studio, Atlanta-based Delta has officially become the latest US airline to offer streaming content to passengers’ devices. The airline joins others, such as United, in the direct-to-device streaming revolution.
The updated Fly Delta app will allow passengers on select aircraft to stream content directly, bypassing traditional in-seat entertainment options. This allows more customization by the passenger, as far as device selection, while also reducing financial pressure related to the upfront costs of in-seat IFE installation.
The service is dubbed Delta Studio, which suggests future ambitions to not only provide streaming content but potentially also produce its own series of branded videos.
The entire catalog of content will be free for premium cabin travelers, including Economy Comfort, while Economy will receive a limited selection for free.
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Delta now offers streaming content to passengers own devices. The new wireless in-flight entertainment product will offer passengers a variety of television shows and movies that will be streamed wirelessly to passengers’ own Wi-Fi enabled devices.
Passengers sitting in premium seats will be able to access all of the content free of charge, while economy customers will have access to most titles for free.
Delta already has seat-back entertainment or overhead screens on many of its aircraft, but the streaming option will give customers access to on-demand offerings even on aircraft without individual screens.
With the streaming option, Delta says all customers will have access to “a selection of free entertainment options” on flights of 90 minutes or more.
The service is part of Delta Studio, the new name for Delta’s entire suite of onboard entertainment options.
With Delta Studio, all content will be free for international, First Class and Economy Comfort passengers. Domestic Economy customers will enjoy more free content than ever before and also a variety of premium content for purchase. Currently, Delta has:
• 245 aircraft equipped with seat-back entertainment systems
• 98 aircraft with overhead screens
• 891 Wi-Fi-equipped aircraft, which now include on demand video streaming with access to in-flight entertainment via a variety of personal electronic devices
“Through the introduction of Delta Studio our customers have yet another reason to choose Delta and a different travel experience,” Tim Mapes, Delta’s SVP for Marketing says in a statement. “Delta continues to be driven by customer feedback which has consistently placed the desire to be entertained at the top of the list of ways to improve our customers’ time in the air.”
Seat-back In-flight Entertainment
Delta is the only U.S. carrier to offer personal, on-demand entertainment at every seat on all long-haul international flights.
Delta has 140 domestic aircraft with seat-back entertainment systems installed and recently announced that it will be updating more of its domestic narrowbody aircraft through 2016. These fleet interior modifications will add seat-back entertainment to 56 Boeing 757-200, 43 Boeing 737-800s and 57 Airbus A319 aircraft.
Additionally, more than 100 new Airbus and Boeing aircraft are already scheduled to be delivered with seat-back entertainment through 2018.
Passengers can watch pre-programmed in-flight entertainment including latest blockbusters.
In-flight overhead movies are available on select aircraft on flights in:
- North America
- Alaska/Hawaii/Mexico/Caribbean/Central Ameria
- Intra Asia
In-flight streaming through onboard Wi-Fi
Customers traveling on any domestic Delta or Delta Connection two-cabin aircraft equipped with Wi-Fi will be able to stream free movies and TV options directly to their mobile devices while in flight by using Gogo’s video player app.
The Fly Delta app will include an integrated player for iOS devices. Customers who have downloaded the app before their flight can easily access streamed content from Delta aircraft for playback while in-flight.
With more than 900 domestic and international aircraft equipped with in-flight Wi-Fi, Delta operates the world’s largest fleet of internet connected aircraft available to more than 400,000 customers on more than 4,000 flights daily. Delta’s in-flight connectivity continues to expand with the installation of the service on its international fleet. All Boeing 777, 767, 747, Airbus A330 and transoceanic Boeing 757 aircraft are scheduled for completion by the end of 2015, bringing the total number of Wi-Fi connected aircraft in Delta’s fleet to more than 1,000.
Delta customers seated in BusinessElite, First Class and Economy Comfort will have free, unrestricted access to in-flight entertainment on all international flights worldwide.
Customers traveling in economy on all international flights will also have access to free content. Delta completed installation of seat-back entertainment systems on its international fleet in 2013.
US Domestic flights
Customers traveling on domestic flights in BusinessElite, First Class and Economy Comfort will have free access to all in-flight entertainment.
Domestic economy customers will have access to free content which includes all of Delta’s live satellite TV channels, music selections and game options through seat-back entertainment systems as well as movie or TV selections on seat-back systems as well as streaming content through in-flight Wi-Fi.
Additional premium content will be available for purchase in economy including the latest movie titles such as ‘Need for Speed’ or ‘Rio 2,’ HBO and SHOWTIME programming as well as on-demand TV shows like ‘About a Boy’ or ‘The Middle.’