Luton unveils new brand identity

Starts £100 million transformation with new logo

London Luton Airport (LLA) has started its £100 million transformation programme by unveiling a vibrant new future focused brand identity.

The new look marks the ambition to transform Luton into one of the leading airports serving London and the surrounding regions.

London Luton Airport has a new brand identity
London Luton Airport has a new brand identity

The redevelopment works due to start in the New Year will increase capacity to 18 million passengers per year and bring about a raft of improvements; including:

  • a major redesign of the terminal to create a quick, efficient, friendly and convenient passenger experience
  • new shopping and eating options and the development of a new executive lounge which will include a spa
  • major improvements to transport links, including better road access to the M1, new car parking facilities, a remodelled bus and coach interchange and improved rail links
  • more domestic, European and international destinations added to the Airport’s route network

The new design is already visible in recent interior renovations and will be rolled out across the remodelled terminal once construction work begins in the first quarter of next year.

Commenting on the announcement, Clive Condie, Chairman of LLA, said:

“The investment from our shareholders Aena and Ardian is proving to be transformational for LLA. Our ambition is to increase our capacity to 18 million passengers per year while putting the customer at the heart of everything we do. The combination of our talented executive team, led by our new CEO Nick Barton, with the commercial and operational expertise of our shareholders, gives us the perfect blend of knowledge and experience to achieve our aims.”

Commenting on the announcement, Nick Barton, newly appointed CEO of LLA, said:

“The new brand ushers in one of the most exciting periods in our history. It symbolises our ambition to deliver a modern, friendly and convenient airport that offers the best possible experience for holidaymakers, visitors and business travellers alike.”

Sophie Dekkers, Director – UK Market, easyJet, commented:

“London Luton Airport is our spiritual home and remains our head office base. The transformation of the airport was a key factor in our commitment earlier this year to double our passenger numbers at London Luton Airport over the next 10 years and we have ambitious plans for growth which will result in an even greater range of business and leisure destinations for our passengers.”

Note: The airport code for Luton is actually LTN. The code LLA is for Lulea Airport in Sweden.

N.B: Image credit: London Luton Airport