Heathrow and JCDecaux Airport have announced that Microsoft is the launch partner on the Towers@T5 – the largest digital airport advert in Europe – located at Terminal 5, Heathrow’s busiest airport terminal.
The Towers @ T5 are 7 LED display screens each measuring approx. 14m x 7m. The screens are located both landside and airside, with 5 visible from check-in and 2 from the departure lounge. All screens are synchronised to play media content at the same playout time to prevent visual lagging.
The media content to be displayed via the media players to the screens has no time restrictions on its duration and will be scheduled to play on a constant repeat or in a schedule.
Jonathan Coen, Heathrow’s Retail Director:
“As Britain’s hub airport, connecting more than 70 million passengers across the globe every year, it’s no surprise that the world’s premier brands have recognised the power of advertising at Heathrow. We are delighted to welcome Microsoft to Terminal 5’s newest installation”.
Capitalising on the spectacular size of the seven full-motion landscape screens, Microsoft is utilising the iconic platform to showcase the impact of Microsoft Cloud. Microsoft is promoting it as the cloud that enables AccuWeather to respond to 10 billion requests for crucial weather data per day.
Alan Sullivan, Managing Director of JCDecaux Airport:
“It’s great to see Microsoft as the launch advertiser on this stunning new 700 square metre digital platform – the Towers@T5. These seven new iconic locations in Heathrow offer an extraordinary new opportunity for brands to dominate and inspire the affluent, exclusive and influential passengers of Heathrow. This demonstrates once again how the airport is at the cutting edge of digital OOH innovation.”
Microsoft has also deployed classic and digital Out-of-Home locations throughout Terminal 5’s check-in and security check zones as well as key opportunities at Heathrow Express.
N.B. Image credit: heathrow.com