Tigerair Australia has selected CloudStore by Arconics for its inflight wi-Fi and entertainment paltform.
The service will be introduced on the airline’s first short-haul services to Bali commencing March 2016.
Flights between Australia and Denpasar are operated by Virgin Australia International, providing a Tigerair Australia service, and are subject to regulatory approvals.
CloudStore will allow Tigerair Australia to offer a mix of free and paid content offerings to passengers on the Boeing 737-800 fleet of aircraft which the airline will use for its international services. Content will be a mix of Hollywood and Australian movies as well as international and local TV programmes, music and real-time destination mapping. Over time, more features will be introduced to the platform.
CloudStore Wireless IFE is driven by the passenger experience, but it also features powerful backend functionality, including rich data analytics in near real-time, to support on-the-go commercial and service decision-making.
CloudStore delivers improvements in the IFE content delivery cycle. Airline staff can publish their own content builds and prepare aircraft media: they no longer have to wait to import media from an integrator, and can update content on the platform without delays.
Arconics CEO, Niall O’Sullivan:
“We’re delighted that Tigerair Australia is deploying CloudStore W-IFE. We’ve worked hard with some of the world’s smartest airlines to create an IFE platform that’s a generation ahead of competition. Passengers demand the freedom to use their own devices to access entertainment, communications and retail services while they’re flying and CloudStore delivers on the promise of Bring Your Own Device (BYOD). CloudStore provides the flexibility, analytics and real-time insight that revenue managers need to drive ancillaries and our faster, simpler content loading removes effort and complexity for engineering and ground operations.”
Tigerair Australia Commercial Director Adam Rowe:
“Today’s announcement delivers another important customer-facing innovation in keeping with our commitment to improving our customer experience, and makes flying Tigerair better than ever. The CloudStore Wireless IFE solution is not only focused on the customer experience, it is also in sync with our low cost model.
“Tigerair’s transformation programme continues to gather momentum and we have many more customer-facing innovations to come, which will be announced in due course. We’ve deployed this software from Arconics because our passengers’ needs come first. Our customer satisfaction is at an all-time high and we look forward to bringing our customers great value in-flight entertainment for the first time.”
About Tigerair Australia (TR)
TigerAir Australia is an Australian low-cost carrier based in Melbourne. It is a wholly owned subsidiary of Virgin Australia Holdings.
Routes: TigerAir Australia operates over 400 flights a week to 11 cities in Australian and from 3 cities in Australia to Bali (starting in March 2016).
Fleet: 14 A320 aircraft
Passenger numbers: Tigerair carried just 3.3 million passengers in 2014.
N.B. Image credit: arconics.com