Westin Hotels has partnered with FitStar by Fitbit to debut a series of fitness programs that are now available at many of the brand’s 200 hotels around the world.
The collaboration offers guests the opportunity to stay fit on the go, as well as take their workout beyond their hotel stay with a complimentary 30-day trial of the FitStar Personal Trainer app.
The companies have worked together to design exercises with travel and small spaces in mind. The “Stay Fit with Westin” session features exercises like elbow planks, floor bridges, and alternating knee raises to help relieve common travelers’ ailments – such as tight hips and lower backs – while building core strength and stretching tired limbs. The FitStar app includes bodyweight exercises that don’t require equipment, making them perfect for people to do on the go.
This partnership gives guests a complimentary 30-day trial to FitStar Premium, which includes unlimited personalized routines and access to all Freestyle sessions, including the brand new “Stay Fit with Westin” workout.
Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts:
“Since Westin established its well-being position five years ago, we have seen the focus on wellness accelerating with new technology and the growing popularity of wearables, like those from Fitbit. This partnership with FitStar by Fitbit offers our guests another meaningful way to maintain their exercise routines when and where it works for them.”
Mike Maser, Co-Founder of FitStar by Fitbit:
“FitStar apps are ideal travel companions, offering fast, effective workouts that can be done anytime, anywhere. FitStar is approachable because no matter what fitness level a user is – beginner or expert – it adapts to their ability and builds personalized sessions that progress with them, so it’s achievable. It’s easy to get off track while on the road, so we believe our partnership with Westin will help travelers around the world stick to their health and fitness goals.”
Westin Walks the Walk
In addition to all hotel General Managers now wearing a Fitbit activity tracker, Westin has nearly 200 concierges, who host group runs for guests and encourage runners of all levels to grab a running map with scenic routes through cities, along beachfronts and amid rural landscapes.
The company also has fitness studios feature the finest exercise equipment from world-class brands in open, airy and well-designed spaces.
Westin has a well established program in partnership with New Balance allowing guests to borrow New Balance shoes and clothing for use during their stay.
N.B. Image credit: starwoodhotels.com