Cathay Pacific launches the “Well Packed” content bub

Features content for the lifestyle of the contemporary passenger

Cathay Pacific USA and online digital magazine, Furthermore from Equinox, have launched a  wellness content hub.

Under the theme of “Well Packed” the content hub features video and articles including a bespoke travel and wellness guide, called “The Jet Lag Bible,” which serves inspiring and informative content essential to the lifestyle of the contemporary, mindful passenger.

The launch video takes viewers on a visual journey demonstrating how three passionate individuals, whose careers involve frequent travel, are able to maintain their healthy and active lifestyles.

Shot in Hong Kong and Thailand with hotel partners Mandarin Oriental Hong Kong and Six Senses Yao Noi in Phuket, each location provides the perfect setting to enhance the message of the video with an emphasis on integrating wellness into every aspect of their guests’ stay and beyond.

Inspiring content will follow throughout the year, featuring in-flight beauty secrets of Cathay Pacific flight attendants, the training regimens of Shaolin monks, an extreme travel guide and ‘bleisure’ trip itineraries.

Robecta Ma, Vice President of Marketing, Americas, Cathay Pacific:

“We hope to inspire travellers to honor their wellbeing when they travel. You take yourself with you wherever you go, and your mental and physical wellness should not have to be compromised. This creative partnership with Furthermore from Equinox highlights that a holistic approach is possible, regardless of schedules and time zones.”

Liz Miersch, Executive Managing Director of Furthermore from Equinox:

“Our audience of high-performers places a premium on travel but isn’t willing to leave their fitness routines behind. We’re thrilled to partner with Cathay Pacific and showcase the seamless integration of wellness and world travel. Our content hub—like Furthermore itself—uses compelling storytelling, cutting-edge science, and an elevated aesthetic to inspire and inform.”

N.B. Image credit:

Internet links

Cathay Pacific (CX) Life well travelled

Furthermore from Equinox