Delta’s 12th annual ‘Breast Cancer One’

Taking hope to new heights

Delta ‘s 12th annual “Breast Cancer One” employee survivor flight takes to the skies today, kicking off the airline’s month-long campaign to generate awareness and raise funds for the Breast Cancer Research Foundation (BCRF).

Delta’s iconic Pink Plane will carry more than 140 employee breast cancer survivors on the flight’s first transcontinental route from New York City to Los Angeles.

Allison Ausband, Delta’s Senior Vice President of In-Flight Service:

“The work we do with BCRF each year has one goal – eradicating breast cancer. This partnership stems from our commitment to not only support each other, but also the communities where we live, work and serve each day. With the help of our employees, customers and community partners we will continue to work together to create a better tomorrow.”

Delta leaders and BCRF executives will join the survivors for a kickoff celebration at New York City’s John F. Kennedy International Airport. The group will then take off for Los Angeles International Airport where survivors will be treated to a special evening at the JW Marriott, Los Angeles L.A. LIVE.

The dinner event will celebrate the survivors, discuss cancer research milestones and include special guests Wanda Sykes and co-founders of BCRF’s Women’s Cancer Research Fund Rita Wilson, Jamie Tisch, Kelly Meyer Quinn Ezralow, and Marion Laurie. The dinner will also include a meet-and-greet with Dr. Sofia Merajver, one of BCRF’s world-renowned researchers.

For the third year in a row, Delta customers will also join the flight. Delta recently held a SkyMiles Experiences online auction, where three customers donated a total of 205,001 miles, which will go directly toward BCRF and its efforts. The three customers, each with a guest of their choice, will also be a part of the flight.

Delta employees, customers and their friends and families have raised $11 million for BCRF since 2005, including last year’s efforts of $1.75 million. The collective contributions have funded the vital work of 44 different research projects over the years in the pursuit of eradicating breast cancer.

To further raise awareness and support for breast cancer research, Delta employees will wear pink uniforms and sell pink products, including pink lemonade and pink headsets, on board and in Delta Sky Clubs throughout the month of October.

Additional information, including how to donate, is available on

About Delta’s “Pink Plane”

In 2012, Delta’s international Boeing 767-400ER was formally dedicated to the memory of Evelyn Lauder who founded the Breast Cancer Research Foundation in 1993. The aircraft flies international routes and will raise awareness for BCRF around the world this year. Delta’s first pink plane was a Boeing 757 that flew between 2005 and 2010 throughout the United States, Latin America and the Caribbean to generate awareness for the cause.

N.B. Image credit: Delta