Hertz uses biometrics to speed up car rentals

Uses facial recognition to complete rental

Hertz is partnering with CLEAR to use biometric technology to speed up the car rental process.

Hertz Fast Lane powered by CLEAR is the name of the new service that uses facial recognition to speed up the car rental process.

Hertz Gold Plus Rewards US loyalty members link their CLEAR and Hertz accounts. Members go to a Hertz location, pick a car, and go straight to the exit gate. At that point their facial biometrics are scanned at a CLEAR kiosk and checked against their reservation and license. Hertz says the process will take 30 seconds or less.

The first Hertz Fast Lane powered by CLEAR is now available at Hartsfield–Jackson Atlanta International Airport (ATL).

The new service will be rolled out to more than 40 additional Hertz locations in 2019, including some of the busiest U.S. airports such as Los Angeles International Airport (LAX), John F. Kennedy International Airport (JFK) and San Francisco International Airport (SFO), among others.

CLEAR members enroll once to enjoy the service at more than 40 airports and venues nationwide. To use Hertz Fast Lane powered by CLEAR, CLEAR members need a valid US  driver’s license as well as a photo and their fingerprints on file.

Kathryn V. Marinello, Hertz CEO:

“We’re excited to introduce Hertz Fast Lane Powered by CLEAR to get Hertz customers through the exit gate without the wait and on the road faster.

“By teaming with CLEAR, Hertz gets a partner with an expanding footprint and proven track record to help us innovate the car rental process, improve the customer experience and bring meaningful benefits to busy travelers.

“This new innovation demonstrates our focus on enhancing the entire customer experience. In the last two years, we’ve upgraded our fleet with the cars people want to drive, launched our Ultimate Choice® model in the U.S. enabling customers to choose their preferred vehicle with no wait, and improved site operations to deliver great service consistently.”

N.B. Image credit: Hertz.com

Internet links

Hertz Fast Lane Powered by CLEAR