Alaska Airlines continues its leadership in passenger self-service by introducing self-tagging at Seattle-Tacoma International Airport (SEA).
The process allows passengers to print and attach their own bag tags from a self-service kiosk. And then, in one step, show their identification and drop their bag off with an airline representative for security screening and loading onto an aircraft. Following a successful trial at Redmond/Bend Airport in Oregon last year, the airline intends to offer customers self-tagging options at more airports across its route system this summer.
Alaska Airlines has received permission from the Transportation Security Administration (TSA) to implement self-bag tagging at other airports where Alaska and its sister carrier, Horizon Air, operate. Alaska is the first carrier to offer the service at Seattle-Tacoma International Airport, its largest hub.
Alaska have always been at the forefront of passenger self-service. In 1995 they became the first US carrier to sell tickets over the Internet; in 1996 they pioneered the deployment of airport check-in kiosks; in 1999 they became the world’s first airline to permit Web-based passenger check-in, and in 2001 they introduced wireless check-in.
Self-tagging is part of the airline’s customer-focused initiative toward making travel easier. The airline launched a new mobile website last month that allows customers to access their boarding pass from any mobile device, and recently began offering expedited security screening for ‘known travelers’ at its airports in Seattle and Portland in partnership with the TSA.