Dubai International (DXB) has introduced a new service allowing passengers to enjoy free movies and TV shows before their flights by streaming them to their own devices.
The initiative is a partnership between Dubai Airports and regional content provider ICFLIX.
The service combines DXB’s free Wi-Fi, ‘Wow-Fi’, with ICFLIX’s video-on-demand service, allowing passengers to stream the latest Hollywood, Bollywood and Jazwood (Arabic) content to their smartphones and laptops.
Content on ICFLIX is available in three languages: Arabic, English and French. The video-on-demand service is free to all DXB passengers for an initial trial period of two months. Following this trial, Dubai Airports and ICFLIX will assess feedback and options for future services.
Eugene Barry, Executive Vice President of Dubai Airports’ Commercial and Communications Group:
“We intend to lead the practical application of available digital tools to exceed customer expectations, across multiple points of their journey at our airports, and including demands for more variety within the airport experience.
“Our continued investment in a superior Wi-Fi product (Wow-Fi) has ensured that our customers are connected with a free and fast service, and now we aim to enrich that platform with managed content and relevant messaging.
“Thanks to our partnership with ICFLIX, travellers at DXB can now enjoy a wide range of streamed entertainment before and between flights, and this is a service which is completely free of charge to users. We are delighted with this new addition to our consumer strategy, and look forward to evaluating its impact.”
N.B. Image credit: dubaiairports.ae