easyJet to open Dutch pop-up café in London

Café opens for 3 days and will feature traditional sweet delicacy ‘Broodje Hagelslag’

easyJet have partnered with the Netherlands Board of Tourism and Conventions, to transport the people of London on a journey to Holland to experience a taste of Dutch happiness along with a selection of sweet delights.

The low-cost airline will open a new pop-up ‘Café van der Sprinkles’ in Leicester Square, London from Friday 22nd – until 1700 on Sunday 24th September.

The activation will give people the opportunity to try a traditional sweet delicacy ‘Broodje Hagelslag’.

Over 14 million kilos of Hagelslag (known as fairy bread in the UK) is consumed by hundreds and thousands of Dutch people every year. Commonly enjoyed at breakfast, broodje hagelslag is typically butter spread on bread which is then covered in sprinkles.

Visitors enter the cafe through a plane door. They can order from the ‘DIY sprinkle menu’ choosing their preferred base, types of sprinkles and Dutch art template, giving them the opportunity to create their own masterpiece such as Van Gogh’s Sunflowers.

Alongside the sprinkle café guests will be able to; immerse themselves in edible Dutch art masterpieces created by food influencers The Meringue Girls and enjoy fashion forward sprinkle beauty treatments. The range of sprinkle delights on offer at the event, highlight some of the experiences that Holland has to offer beyond Amsterdam, from popular cities such as Eindhoven, Rotterdam and The Hague.

Visitors will also have the opportunity to win flights to Holland and can enter by sharing their snaps on social media with the official hashtag #SprinklesCafé.

easyJet flies to Amsterdam Airport Schiphol, the gateway to Holland, up to 36 times a day from airports across the UK.

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N.B. Image credit: easyJet

easyJet (U2)