Southwest Airlines is switching from paid movies to free ones for its passengers.
The Dallas-based airline is now offering free movies on some aircraft and plans to have it available on its entire fleet in a few days.
Southwest is improving its inflight entertainment as its research shows the onboard experience is one of the most important elements of a passenger’s journey. The airline’s research hows that a positive experience onboard the aircraft can greatly influence the decision to return to Southwest. We’re not sure why you need research to tell you that.
Last month Southwest rolled out free messaging to passengers on some flights. In May, it introduced iHeartRadio®, giving passengers access to the digital streaming service and its vast library of music and podcasts, where available.
Southwest offers its Inflight Entertainment Portal across the fleet on WiFi-enabled aircraft. Passengers can access the onboard entertainment options through their own personal device. It is not necessary to buy WiFi in order to use the free inflight entertainment onboard. passengers should download the Southwest® mobile app to take advantage of free movies, Live TV, and TV Series content onboard. The Southwest app for iOS can be found in the App Store and for Android in the Google Play Store.
Passengers can stay up-to-date on Southwest’s inflight entertainment offerings by visiting Southwest.com/WiFi. They can check out which movies and TV channels are offered onboard, in addition to custom and exclusive content and TV series offered only to Southwest passengers.
Southwest is the last of the four biggest U.S. airlines to offer free movies.
N.B. Image credit: swamedia.com