United Airlines is now offering passengers free live television on its Boeing 737 aircraft equipped with seat back TV.
Passengers can now watch free live DIRECTV on 211 Boeing 737 aircraft.
Previously passengers had to pay $5.99 or $7.99 to watch DIRECTV, depending on the length of their flight.
The change is timed so that passengers can watch the Super Bowl this weekend.
In addition to offering free live DIRECTV at more than 30,000 seats, United passengers also have access to hundreds of movies and TV shows available on personal devices through the airline’s collection on the United app – offering passengers thousands of hours of programming in total.
Toby Enqvist, United’s Chief Customer Officer:
“This year, we will be introducing a series of innovations and improvements designed to help build a great experience for all our customers.
“Offering free entertainment, whether it’s on seat back TV or on personal devices, is one example of how we are placing our customers at the heart of what we do and helping them to relax and enjoy their flights.”
Roman Pacewicz, chief product officer, AT&T Business:
“We’re pleased that United is offering customers complimentary access to live TV on more than 200 of its aircraft so customers can feel like they’re sitting in their own living rooms enjoying DIRECTV.
“Whether they want to tune into their favorite primetime show or their favorite sports team, United customers won’t miss a moment with free DIRECTV programming.”
United have a fleet of over 800 aircraft, meaning the free TV is now available on about 25% of the fleet.
N.B. Image credit: United.com