Iberia has launched Iberia GPT, a new conversational assistant on ChatGPT that helps passengers plan their trips in an inspiring and personalised way.
Iberia GPT is designed as an exploratory space for passengers seeking inspiration or guidance to find options that match their interests, preferences, or budget.
Key features include:
- Flexible flight search, with a margin of up to five days before or after selected dates.
- Global, regional, or specific destination suggestions tailored to passenger interests.
- Budget-based recommendations to help find the best options within a set price range.
- Multi-destination planning for easily organizing routes with multiple stops.
The solution is the first initiative of its kind launched by an airline.
Anyone with a ChatGPT account can try it by searching for “Iberia” in the ‘Explore GPTs’ section or via this link.

This new AI-based communication channel with passengers is available in OpenAI’s GPT Store.
The channel reinforces Iberia’s track record of exploring innovative digital channels and shows its commitment to exploring new communication avenues and staying at the forefront of technological innovation and the passenger experience.
Nacho Tovar, Director of Innovation at Iberia:
“With Iberia GPT, we take another step toward making it easier for customers to plan their trips from the earliest stages of inspiration and discovery.
“This initiative reflects Iberia’s commitment to innovation and to continuously improving the customer experience.”
Iberia has a video showing how it works