Billund, Denmark’s second largest airport, has expanded its use of technology to provide visibility on how passengers move through and use the entire airport.
The airport is using technology from BLIP Systems to gather information about how passengers move through the airport, including walking routes, entrance and exit usage, and how long they spend in specific areas, like the car park, check-in, security, shops, gates and so on.
The patterns can be averaged over a day, a week, a month, as well as a specific time of day and so give detailed information about how passengers use the airport.
As the data is gathered in real time, it can provide early warnings about potential congestion, giving the airport the opportunity to take proactive measures before the situation escalates.
The complete view of passenger movements will eventually help the airport to improve operational efficiency and streamline airport processes, such as check-in, security and immigration.
Billund Airport will also be able to use the data to encourage passengers to spend more time (and therefore more money) in the shops and restaurants.
Preben Fugl Andersen, Sales Manager at BLIP Systems:
“The basic requirements for happy passengers are easy parking and check-in, speedy security processing, and comfort while waiting in airport terminals. These factors can make or break a passenger’s airport experience and strongly influence how much money they spend in the concession areas.
“Handling passenger flow smoothly and efficiently is key to the success of an airport and its image. To understand and improve individual areas of airport operations, it is important to understand that each area influences another and that the passenger’s journey is
seen as a single process, rather than as a string of isolated events, and is key to unlocking potential gains.”
Billund has for several years used the BlipTrack technology at their security process to measure queue and dwell times.
Billund joins a number of other airports, including Amsterdam, Auckland and Bristol that are using the platform for passenger flow analytics. BlipTrack is employed in optimisation efforts in more than 25 airports, including JFK Airport in New York, Copenhagen, Oslo, Geneva, Milano, Birmingham, Brussels, Cincinnati and Keflavik.
About Billund Airport
Billund Airport serves as one of the Denmark’s busiest charter airports, although some regular airlines also offer flights there. The airport handles an average of more than three million passengers a year and is Scandinavia’s tenth busiest airport.
In 2012, Billund successfully implemented one of the world’s first home-printed bag tag solutions, to help streamline the check-in process for international passengers.
About BLIP Systems
BLIP Systems, founded in 2003, is a business intelligence company with headquarters near Aalborg, Denmark.
BlipTrack is used in many international airports.
N.B. Image credit: BLIP Systems
