easyJet announced it will roll out allocated seating from November 2012.
Passengers will still be able to pay to pre-book seats, but most will get free allocated seats at check-in.
easyJet has been testing the allocated seating since April and over this period just over 800,000 passengers have flown on 6,000 trial flights.
Research among these passengers shows that more than 70% think allocated seating is better than the current system while over 60% said that they are more likely to use easyJet in the future as a result.
In the battle to attract more passengers during tough economic times, easyJet has been trying to win more business passengers.
Charging to book seats has been a traditional feature of no-frills airlines.
But passengers have complained about the rising fees, and many families feel it is a “hidden charge” if they want to sit together.
Passengers will pay £12 pre-book seats with extra leg-room, £8 for a seat in the front rows, and £3 for any other seat.
All other passengers will be issued seat numbers with boarding passes rather than have to choose a seat on the aircraft.
Read more at easyJet.com