Ryanair to sell advertising on aircraft bodies

Ryanair to advertise on the aircraft body. But what is the market?

Ryanair has offered businesses across the world the chance to advertise their brand on its fleet of 303 Boeing 737-800 aircraft.

Ryanair says the move could see companies reach millions of European passengers through Europe’s largest and cheapest outdoor advertising medium.

Companies can have their brand featured on four different locations on the Ryanair aircraft, including on the inner and outer winglets, front fuselage and rear fuselage, for a 12-month period.

Ryanair’s Robin Kiely said:

“Ryanair is Europe’s largest carrier, flying more aircraft between more airports and carrying more international passengers than any other airline. And it’s not just low fares that we deliver as we’re now offering businesses the chance to reach millions of consumers through livery advertising on our fleet of 303 Boeing aircraft, ensuring their brand is featured on Europe’s largest – and cheapest – outdoor advertising medium.

Ryanair operates over 1,600 flights per day, connecting 180 destinations in 29 countries, through over 1,600 routes and will carry more international passengers this year (81.5m) than any other airline in the world.

It once threatened to make its passengers pay to use the toilets on board its aircraft.