United to serve improved food on North American flights

Significant new investment in In-flight food and drinks service

United Airlines unveiled new, improved lunch, dinner and beverage choices for domestic first-class customers, offering travelers chef-inspired meals and premium beverages that elevate their in-flight experience.

United to serve improved food on North American flights
United is upgrading food and beverage options for its premium customers flying in North America

Among the changes:

  • New, premium salads beginning this month for customers flying United First and United Business within North America
  • New, premium sandwiches and wraps, beginning Sept. 1, for United First and United Business customers within North America
  • Addition of Prosecco sparkling wine in premium cabins beginning this fall
  • Introduction of premium-cabin meals to flights of shorter duration, beginning in 2015
  • Fresh meal options for premium-cabin customers on United Express flights, beginning in 2015

Premium-Cabin Refresh

This month, United began offering customers in premium cabins on North America flights four new salad entrée choices – a Southwestern salad, an Asian-style noodle salad, a seasonal greens with roast beef and blue cheese salad and a Strawberry Fields salad – replacing the previous chicken and shrimp salad options.

In September, premium-cabin customers on flights within North America will enjoy new chilled sandwiches and wraps – Italian prosciutto on tomato focaccia, a Thai-style chicken wrap, Cobb salad wrap and caprese on Asiago baguette – as well as new warmed options – turkey and Swiss on cranberry baguette, ham and Swiss on pretzel baguette, chicken and mozzarella on tomato focaccia and roast beef and cheddar on Asiago baguette.

Designed by United’s team of chefs, the new salads and sandwiches will be made fresh daily and paired with a gluten-free soup, along with United’s signature service elements, including warmed nuts, premium snacks and warmed cookies.

On transcontinental flights and on longer mid-continental dinner flights, the airline will continue to offer customers a choice between a pasta dish and a chicken or beef option.

“These changes mark the beginning of an extensive overhaul of our North America and international food service, offering travelers a level of service above that offered by our peers,” said Lynda Coffman, United’s vice president of food services. “Our new selections offer customers more of what they tell us they want when they travel – variety, bold flavor combinations and higher quality.”

Additional Food and Beverage Changes

Beginning this fall, United will add Prosecco sparkling wine to its premium-cabin beverages on mainline North America flights.

By mid-2015, United will further enhance its in-flight dining by:

  • Launching completely redesigned menu concepts and expanding premium-cabin meals within North America to flights that are more than two hours and 20 minutes, or 800 miles
  • Upgrading premium-cabin meal service on domestic and international United Express flights, replacing snack boxes with freshly prepared food
  • Significantly enhancing Economy meals and beverages on long-haul international flights

N.B. Image: unitedcontinentalholdings