Etihad recruits Nicole Kidman

Ausssie actress is the face of United Arab Emirates’ national carrier

AUSTRALIAN superstar Nicole Kidman has a new job, as the face of the United Arab Emirates’ national carrier Etihad Airways.

Oscar winner Kidman will appear on TV and computer screens around the world, fronting the luxury carrier in their new ‘Flying Reimagined’ brand campaign shot aboard the airline’s flagship Airbus A380, home of their three-room apartment called ‘The Residence.’

Described as a game changer in the luxury airline industry, the private, onboard suite comes with an en-suite shower, double bed and Savoy-trained personal butler and is the first of its kind in commercial aviation.

Shot in Abu Dhabi, Marseille and Prague, the video shows Kidman leafing through a book at the Strahov library; sipping on champagne; relaxing in the living room; and falling backwards onto the double bed, her strawberry locks landing in perfect disarray on the pillow.

Ms Kidman has previously advertised for other luxury brands Chanel 5, Jimmy Choo and Omega.

Airlines often use celebrities to endorse them:

Recent examples include:

Turkish Airlines Barcelona
American Airlines Kevin Spacey
Qantas Airlines John Travolta

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Etihad Airways