A brand new British Airways homepage and flight booking process for customers has gone live as part of a beta test to upgrade the airline’s website and make it easier to use.
ba.com is viewed by over half a million unique users every day, using it to inspire, plan, and manage their trips around the world.
While most users will continue to use the current website, some customers will be invited to test drive British Airways’ latest version of the ba.com homepage and flight booking process, which is still under development.
Initially, the invited customers will be able to test the new end-to-end search and booking flow on a range of short-haul flights, with more flights and features to be added in the coming months.
Those taking part will find a re-designed home page, which actively adapts to fill the screen by changing the size and resolution of its elements, so it looks great whether viewed on a desktop, tablet or smartphone.
Featuring a new app-like, flowing user-experience, the home page will offer a cleaner layout with a simple search bar and drop-down calendar, enabling customers to search for flights quickly and easily.
The new home page gives customers better visibility of the savings to be had when combining flights with hotels or car hire, as well as BA’s range of fares, including Basic, Plus or Plus Flex tickets.
Once customers have been offered the chance to choose, reserve and pay for specific seats, the payment page has also been made simpler and easier to complete, with name and payment details pre-populated for Executive Club or logged-in users who’ve chosen to store them in their accounts.
A shopping basket allows users to easily change their search at any stage in the process, rather than going back to the start.
Additional new features will be added during the course of the beta trial to provide customers with more booking options.
Customer feedback from the trial will be captured, reviewed and then influence future developments on ba.com.
N.B. Image credit: British Airways