SpiceJet moves into e-commerce in style – SpiceStyle

Move will boost airline's ancillary revenue

Indian low-cost airline SpiceJet has launched a new e-commerce retail venture, Spice Style.

With the new venture, SpiceJet plans to open a new revenue stream and engage a wider audience among online shoppers.

SpiceStyle offers products across a number of categories, including electronics, accessories, jewellery and apparel for men, women and kids and a signature series by designer Rohit Bal.

Airline passengers will also be able to order the products during SpiceJet flights.

The airline is planning to boost its ancillary revenue with the new portal by focusing on luxury and quality at competitive prices.

The company has also joined hands with the US e-commerce giant Amazon to sell its products on its website. SpiceStyle’s entire portfolio of brands will be available on the Amazon’s ‘Prime’ section at special launch prices offering discounts at flat 25 percent.

SpiceJet is also planning physical stores, which will initially come up in airports, will be completely owned and run by the company.

N.B. Image credit: spicestyle.com

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