A team of celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ new pre-flight safety video, which launches in September.
The new film features some of Britain’s best-loved personalities and has been designed to help passengers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.
British Airways has worked with Comic Relief since 2010 and its passengers have already helped generate £16.5 million for great causes. BA hope the new video will enable it to exceed its goal of raising £20 million by 2020.
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.
In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.
About Flying Start
Since British Airways’ partnership with Comic Relief began in 2010 it has raised £16.5 million to help children around the world living incredibly tough lives. The airline aims to raise £20 million by 2020. For further information visit: http://www.ba-flyingstart.com/
About Comic Relief
Comic Relief is a UK charity which aims to create a just world, free from poverty – where everyone is safe, healthy, educated and empowered. Since 1985, Comic Relief has raised over £1 billion. That money has helped, and is helping, people living incredibly tough lives, both in the UK and across the world.
For information about Comic Relief and the work it carries out, please visit www.comicrelief.com
N.B. Image credit: British Airways