KLM trials official WhatsApp Business application

Passengers worldwide receive flight information through WhatsApp

KLM is the first airline in the world to have a verified WhatsApp business account.

The Dutch airline now offers passengers around the world booking confirmation, check-in notification, boarding pass, flight status updates and the ability to ask questions in 10 different languages on WhatsApp via the official WhatsApp Business application.

WhatsApp is testing ways for businesses to communicate with customers using WhatsApp and has created an enterprise solution that makes it possible. The rollout has started in a limited number of countries, and the service will become more widely available in the coming weeks.

Secure messages

Messages are secure so that they can only be read by the passenger and KLM, and no one else, not even WhatsApp. Passengers can recognise verified businesses using the official WhatsApp business application. This means that passengers will see a green checkmark badge next to the KLM contact name on WhatsApp.

Passengers can also directly contact KLM’s social media service agents, 24/7, via WhatsApp. The service is available to passengers who book tickets or check in via KLM.com and opt-in to receive information via WhatsApp.

KLM and social media

Offering flight information to passengers through a verified WhatsApp business account is the latest way for passengers to talk to KLM. The airline also offers customer services via WhatsApp, Facebook Messenger, Twitter, LinkedIn, WeChat and KakaoTalk (Korean),

KLM President & CEO, Pieter Elbers:

I am very proud that KLM is the world’s first airline with a verified WhatsApp account. This unique partnership with WhatsApp underlines our position as an aviation pioneer. We want to be where our customers are and, given the 1 billion users, you have to be on WhatsApp. With an account verified by WhatsApp, we offer our customers worldwide a reliable way to receive their flight information and ask questions 24/7. This truly is a major next step in our social media strategy.

N.B. Image credit: klm.com

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