Iberia is introducing a new paid for service called Deliverfly where passengers can order an pay for food in advance of their flight.
The new Deliverfly service enables passengers on short- and medium-haul flights to buy meals and snacks in advance when booking on iberia.com
The airline says it is to improve the passenger experience and reduce waste on board the aircraft. Appropriately, Iberia made the announcement on International Recycling Day.
Deliverfly, is now available to passengers booking short- or medium-haul flights, enabling them to purchase from a large range of food options, prepared daily by Iberia’s caterers Do&CO in Madrid.
The Deliverfly range includes both hot and cold dishes and caters for everyone – vegan and salmon “poke” bowls, a variety of salads, sandwiches, and pastas – as well as gourmet tapas.
How it works
Deliverfly is available from the moment of booking a flight and up to 60 minutes before departure for drinks and packaged snacks.
To make a Deliverfly order, passengers click on “Manage my booking” on the iberia.com home page, giving their flight number, and click again on “Personalise your flight” where they can make their choices from the Deliverfly menu.
Fresh dishes such as salads, pokes, and sandwiches must be ordered four hours before departure from Madrid, and 24 hours in advance from other cities served by Iberia.
Passengers will receive email messages confirming their orders, which will be delivered to their seats by cabin staff during the flight.
The Green Bit
As a result of Covid-19, Iberia stopped the buy on board service. Deliverfly is intended to reduce waste –and weight– onboard the aircraft, as only food specifically ordered by passengers will be loaded, eliminating food waste. Less weight means less fuel consumption and less CO2 emissions.
As passengers are no longer able to buy on board they will most likely bring more of their own food. That could be hot or cold, smelly or not. Possibly heavier than the food the airline itself no longer carries.
N.B. Image credits: Iberia