British Airways economy passengers can now order and pay for their food and drink inflight from their seat.
The airline has introduced a digital ordering platform for passengers to buy food and drink from its Speedbird Café menu in the air.
Items are brought directly to the passenger at their seat.
The new inflight ordering system complements the airline’s current ‘Buy Before You Fly’ offering, where passengers are encouraged to order from the airline’s full Speedbird Café menu in advance of travel.
British Airways’ Speedbird Café menu is still available to pre-purchase at highlifeshop.com for short haul flights in Euro Traveller, and the airline will also continue to offer a complimentary bottle of water and snack to all passengers.
Tom Stevens, British Airways’ Director of Brand and Customer Experience:
“The feedback we have had from customers who have been able to travel and have ordered from our new Speedbird Café has been extremely encouraging. The Tom Kerridge range, in particular, has gone down a treat.
“We know that customers like being able to purchase their food in advance of travel and guarantee their first choice, however we also understand the importance of an extra cup of tea or a gin and tonic, in the moment. We think that this new digital ordering proposition, coupled with our pre-purchase option is a winning combination, catering for everyone’s needs.”
The service is be available on most short haul routes operating from LHR. It is not available on shorter routes. This includes Manchester, Jersey, Paris (CDG and ORY), Amsterdam, Brussels, Dublin, Newcastle and Newquay.
How it works
To place an order, passengers connect to the on board Wi-Fi service free of charge via shop.ba.com, click on the ‘shop’ option for their flight, and a virtual menu will display the range of drinks and snack options on offer.
Orders can be made via all major credit and debit cards or through Avios.
Passengers inbound to Heathrow or Gatwick must place their order up to 24 hours before departure.
The new inflight digital ordering platform is backed by ‘@seat order’ technology from Tourvest Retail Services. They run the duty free business on board British Airways and the carrier’s home-delivery and pre-order platforms.
N.B. Image credit: British Airways