British Airways launches visual guide to flying for passengers with autism

British Airways has announced a partnership with Learning Rose, an organisation that develops support material for people with autism.

Through the partnership, British Airways has produced a Visual Guide to Flying to make the trip easier for passengers with autism.

Each section of the guide describes a different part of the trip, using simple icons and text to describe the sights, sounds and smells passengers can expect.

British Airways Visual Guide
The guide can be used to help passengers who’d like a bit of reassurance before their flight. [Image: British Airways]

A  PDF version of the Visual Guide is available here.

Calum Laming, Chief Customer Officer at British Airways:

“At British Airways we welcome more than half a million customers who require special assistance each year and we’re fully committed to making sure our service is accessible to all.

“We’re always looking for ways to improve the experience for customers with visible and non-visible disabilities.

“Our partnership with Learning Rose is just one of the many initiatives we have in place to make flying as stress-free as possible and we’re looking forward to further strengthening and enhancing our partnership going forward.”

Partnership with Learning Rose

The Visual Guide is the first initiative as part of the airline’s partnership with Learning Rose.  

In addition to the Visual Guide, the partnership also includes colleague training and support and bespoke colleague consultation sessions to ensure the airline’s staff have help on hand to always ensure best practice.

Learning Rose was founded by Rebecca Taylor, whose son has autism, mitigated echolalia and sensory modulation dysfunction. Rebecca previously worked at British Airways as cabin crew, before founding Learning Rose to help others gain a better understanding of autism through designing support materials to enhance the lives of those with autism and other disabilities.

Rebecca Taylor, Founder of Learning Rose:

“I am really proud to partner with British Airways to create a newly updated and expanded Visual Guide and provide additional training and support for the airline’s colleagues.

“I know from both my experience working as cabin crew and from travelling with my son that flying can sometimes be overwhelming for people with autism, so I am delighted to be working with British Airways to help ease any travel anxieties that people with autism may face.”

Internet links

British Airways (BA)

British Airways Visual Guide

Learning Rose