Spring Airlines is an innovator in a country is a bit behind in some ways. Last month we brought you the news that Spring Airlines (9C) was planning to give its passengers the opportunity to buy cars on board.
Now they have a promotion where it is planning to dress its female flight attendants as maids and their male colleagues as butlers on some flights. It would be the first domestic airline to have crew members dressed in such a fashion.
There was a time when airlines placed great emphasis on sassy, stylish flight attendant uniforms.
In a major report from Amadeus, Reinventing the Airport Ecosystem, 43% of passengers said they wanted to reestablish the ‘wonder and magic’ historically associated with air travel.
Think of the glamour of the industry: Concorde, Pan Am, Singapore Girl (a great way to fly), American Airlines Ad: Think of her as your mother.
For people more used to Ryanair and others, it might be hard to imagine the glamour. We didn’t make any of this up.
Here are example links:
Concorde, simply the best aircraft ever
Pan Am, the greatest airline ever?
Singapore Girl (a great way to fly) – spot the male !