IFE Services announced that it is supplying Singapore Airlines with Korean movies.
In addition to providing Singapore Airlines with new releases each month, IFE Services will supply a diverse mix of internationally acclaimed classic, family and art house movies. The movies will be available to customers in all classes through KrisWorld, Singapore Airlines’ award-winning Audio Video On-Demand (AVOD) in-flight entertainment system.
The Korean film industry came of age in the late 1990’s supported strongly by the Korean Film Council. The 1999 movie ‘Shiri, the country’s first blockbuster, was tremendously successful in South Korea proving more popular there than ’Titanic’ and generating more funding and interest in domestically produced films. Although the domestic market is the main consumer of home grown productions, the appeal of Korean movies stretches much further afield to China, Japan and many other countries within the South East Asia region.
This agreement between the two companies strengthens an already strong relationship with IFE Services being a long-term supplier of Japanese movies to Singapore Airlines.