Air Transat first for GEE’s app inflight entertainment

Passengers download content to their personal devices

Air Transat’s Boeing 737 fleet are the first to enjoy GEE’s app-based Airtime Content-to-Go inflight entertainment (IFE) service.

Air Transat has chosen Airtime Content-to-Go from GEE to quickly and efficiently deploy IFE across its growing fleet of narrow-body aircraft, which until now operated without an IFE platform. Air Transat now provides its passengers with a customized version of Airtime Content-to-Go, branded to the airline’s popular ‘CinePlus B’ entertainment offering.

Airtime Content-to-Go provides a fast-to-market inflight entertainment service that requires no installed hardware onboard the plane. Passengers download a mobile app and content pre-flight on their smartphones and tablets to enjoy a wide range of movies, TV shows and other entertainment choices during their flight.

The solution features Hollywood-approved Digital Rights Management (DRM) technology and integrates with an airline’s reservation system to securely manage content viewing windows.

Passengers can browse and download content to their personal devices anywhere in the world thanks to GEE’s extensive ground infrastructure.

Airtime Content-to-Go is part of GEE’s Airtime platform.  On the ground and in the air, Airtime enables airlines to connect with their passengers in a personalized way across numerous digital touch-points. The Airtime inflight portal is deployed on approximately 700 aircraft today and provides rich IFE and connectivity services. The Airtime app and lounge portals deepen customer engagement and extends the passenger experience beyond the cabin.

Jean-Francois Lemay, General Manager, Air Transat:

“GEE’s Airtime Content-to-Go is a true breakthrough technology that enables us to effectively offer a great customizable passenger entertainment experience across a portion of our global fleet that until now had no IFE platform.

“GEE’s IFE service fulfills a real need in our global IFE strategy. This clever IFE app has enabled us to take our overall passenger experience to a whole new level virtually overnight.”

Alexis Steinman, SVP of Digital Media Solutions for GEE:

“Our new Airtime Content-to-Go solution was developed in collaboration with airlines across the globe that want to deliver a great passenger experience or better IFE consistency across their fleets.

“A large portion of the world’s 21,000 passenger jets do not have seat-back IFE. Airtime Content-to-Go helps fill this void by delivering rich digital media – from movies and TV to e-publications and music – with the unprecedented flexibility that allows airlines such as Air Transat to elevate their passenger IFE experience like never before.

“Airtime Content-to-Go is also the perfect stepping stone and complementary solution for airlines in pursuit of a comprehensive wireless IFE or connectivity strategy.”

About Air Transat (TS)

Air Transat is a Canadian airline based in Montreal, Quebec, operating scheduled and charter flights. Air Transat offers more than 25 European destinations in summer and over 30 Sun destinations during winter from major Canadian cities.

Routes: Nearly 60 destinations in 30 countries, comprising 14 European countries, 15 countries in the Caribbean and Latin America. In the USA, it flies to Orlando, Fort Lauderdale and Las Vegas. All routes are seasonal.

Fleet: Air Transat operates 36 aircraft for the winter 2015 season and 26 for the summer season. The fleet consists of wide-body Airbus A330s and A310s, and Boeing 737-800s.

Passenger numbers: About 3 million passengers a year.

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