Virgin Atlantic premium passengers select own onboard reading material

Range of information and media, tailored to the flight

Virgin Atlantic premium passengers can now download their preferred digital reading.

Passengers can now compile their own personal on-board reading material.

They can also access a wide range of relevant information like the wellness treatments available in the Clubhouse SPA or whether they will need sunglasses or an umbrella at their destination.

To create their onboard material, passengers can select from a comprehensive selection of international magazines and daily newspapers using Media Box, a web-based platform created by German company Media Carrier.

Media Box supports any internet-enabled device, smartphone or tablet. Passengers register in the lounge using the free wi-fi by entering their name and flight number and can then easily download their chosen reading material. After downloading, newspapers and magazines are presented unabridged and in the same layout used in print versions and can be browsed easily and intuitively.

After connecting to the free WiFi in the Clubhouse, passengers are automatically redirected to the Virgin Atlantic Media Box. By selecting their VS flight number, they can access an extensive range of information and media, tailored to their flight.

This means they know before boarding which exclusive menu will be served during the flight, what weather they can expect at their destination airport, or whether they are able to indulge in a foot reflexology treatment in the Clubhouse Spa. A news ticker also provides breaking news about global events.

Matthew Callard, Head of Clubhouses at Virgin Atlantic:

“With the Media Box, we are able to provide our customers with a digital platform that makes available a wide range of complimentary daily newspapers and magazines as well as information on in flight dining, live news feed and brand partnerships. As well as reading material, the platform also provides our Upper Class customers with material in order that they may make more informed decisions about their journey and makes for a more seamless ground to air experience.”

Philipp J. Jacke, Managing Director of Media Carrier:

“The layout and design of the Media Box we developed for Virgin Atlantic is identical to the on-board wireless IFE app. This means that customers will always face the familiar design and  interface of  Virgin Atlantic, both on the ground and in the air.

“This is one of our biggest strengths. We develop customised solutions for our clients – naturally with the look and feel that they require, to ensure an identical design and consistent image is integrated throughout. But above all, with our Media Box, the airline can provide its passengers with useful additional information – these added values enhance the image of the airline and make it unique in its range of services.”

N.B. Image credit: Virgin Atlantic

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Virgin Atlantic (VS)

Media Box