KLM passengers can now pay for bookings and ancillary services via WeChat Pay on KLM.com and WeChat.
KLM is the first non-Chinese airline to offer this payment option and passengers can choose to use WeChat Pay whether they are booking on klm.com or WeChat.
WeChat is China’s top social media platform with over 963 million monthly active users, 600 million of which have activated WeChat Pay. This is a payment feature integrated into the WeChat app, which makes it possible for users to complete payment quickly with smartphones without leaving the platform.
When passengers chooses WeChat as the preferred payment option, a QR code appears. Passengers scan this code which refers them to WeChat Pay which processes the payment.
Pieter Elbers – KLM President & CEO:
“The WeChat Pay option is a perfect next step in KLM’s social media strategy. We believe we should be where our customers are. In China we therefore have to be on WeChat. China has developed into an incredibly important market for KLM.
“By offering WeChat Pay, KLM has made it possible to book a ticket and pay for it via WeChat, subsequently receiving flight info and ask questions 24/7 all on the same platform.
“The WeChat Pay feature gives us valuable insights for implementing payment options into other worldwide social platforms in the future as well. By taking this next step, we continue to be an aviation pioneer.’’
KLM on WeChat
KLM has had a WeChat account since 2014, offering Chinese passengers service, brand content and commercial offers via the platform. Since May 2017, KLM passengers have the choice to receive their booking confirmation, check-in notification, boarding pass and flight status updates via WeChat.
KLM says that nearly 25% of its Chinese passengers booking online, receive their flight info via WeChat. KLM gets over 8000 servicing questions a week, mainly in Simplified Chinese.
N.B. Image credit: youtube/klm