WestJet launches AI chatbot, called Juliet

First Canadian airline to launch an AI Chatbot

WestJet is the first Canadian airline to launch a chatbot.

The artificial intelligence (AI) powered chatbot, called Juliet, is available in English and French through Facebook Messenger.

The chatbot enables passengers to manage many aspects of their trip including flight bookings and day-of travel information.

To chat with Juliet, please visit: https://www.messenger.com/t/westjet. At the time of writing though the link didn’t work.

Juliet, named after one of WestJet’s original aircraft, uses reinforcement learning allowing the chatbot to learn the way humans do, with a combination of instruction, examples, and experience, leading to better responses over time.

WestJet intends to add more functionality, features and capabilities to Juliet including availability on different platforms and voice interaction.

Alfredo C. Tan, WestJet Chief Digital and Innovation Officer:

“Juliet is the first of many ways WestJet will be raising the bar using digital to improve the guest experience, and make the travel journey easier and more enjoyable.

“A majority of internet users are already using a messenger platform, including Facebook Messenger. Launching Juliet gives even more access to quick, simple support on a platform that a majority of our guests already have at hand.”

About WestJet

WestJet Airlines is a Canadian carrier that provides scheduled and charter air service to over 100 destinations in Canada, the United States, Europe, Mexico, Central America and the Caribbean. It is currently the second-largest Canadian airline, behind Air Canada.

Routes: Over 100 destinations in 22 countries in North America, Central America, the Caribbean and Europe. It has a regional airline, WestJet Encore.

Fleet: WestJet operates a fleet of over 120 aircraft comprised of :

  • 4 Boeing 767-300
  • 13 Boeing 737 -600
  • 54 Boeing 737 -700
  • 44 Boeing 737 -800
  • 8 Boeing 737 MAX 8

WestJet Encore operates a fleet of over 40 Bombardier Q400 NextGen turboprops.

Alliance: None

(All route and fleet information is approximate and is the best information available at date of publishing this story.)

N.B. Image credit: WestJet

Internet links

WestJet (WS)