Japan Airlines (JAL) has selected Spafax as a new in-flight entertainment partner.
The decision marks the first time in over a decade that JAL has announced a new IFE partner.
Spafax will license, curate and deliver its short-form content selection onboard all aircraft including TV shows, documentaries and compilations.
Spafax is a leading provides of media, entertainment and content marketing services to the airline industry.
Ryoichi Ikeda, President at JAL Brand Communications:
“This is the first time in over a decade we announce a new in-flight entertainment partner. We are impressed with Spafax’s proven track record of content delivery and I’m confident they will help us bring a fresh perspective on entertainment for our passengers.”
Niall McBain, Chief Executive at Spafax:
“All eyes will be on Japan with the upcoming Tokyo 2020 Olympic and Paralympic Games and we’re thrilled to help Japan Airlines elevate its onboard experience and deliver a top notch service to their passengers.”
The driver for the new IFE is the Tokyo 2020 Olympic and Paralympic Games, meaning that Japan is expecting upwards of 40 million foreign visitors in 2020.
Spafax’s work for JAL will be led out of its Hong Kong office and be supported by its entertainment teams in London and Southern California. Spafax’s first content cycle for JAL is due for delivery by August 2019.
About Japan Airlines (JL)
Japan Airlines is the second largest airline in Japan after All Nippon Airways. It is headquartered in Tokyo.
Routes: JAL flies to 52 countries and covers all continents.
Fleet: In March 2018, JAL Group had 231 aircraft. JAL itself operates 167 aircraft, comprising:
- 50 Boeing 737
- 35 Boeing 677
- 40 Boeing 777
- 42 Boeing 787
N.B. Image credit: Japan Airlines (JL)