Passengers travelling through Atlanta, Chicago’s O’Hare and Dallas Fort Worth airports will have more places to charge their laptops, tablets and various mobile devices.
Clear Channel Airports is teaming with Monster Media, an interactive technology company, to set up a nationwide network of interactive charging stations at airports where Clear Channel Airports has a presence.
The network initially includes kiosks in three select airports: Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and Dallas/Fort Worth International Airport (DFW).
Kiosks are ADA compliant and patent pending by Monster Media and use embedded touch-enabled LED screens.
They allow passengers to charge their smartphones, tablets and laptops, keeping vital lines of communication open to family, friends and business colleagues.
Verizon Wireless’ 4G LTE network will be used to deliver digital ads to the kiosks, including messages from Verizon.
The new kiosks feature built-in cameras that allow passengers to snap a quick selfie to share with their families, friends and colleagues via social sites. Campaigns can also reach across channels, prompting travelers to connect to the brand via social media and email when prompted by on-screen advertising content. The kiosks’ software captures usage metrics to provide insights on campaign effectiveness to brands.
“This network gives advertisers a powerful new option to deepen their audience exposure and consumer engagement with extended dwell time, and at the traveler’s leisure,” said Jon Sayer, president, Clear Channel Airports. “This work with Monster Media underscores our commitment to reinventing air travel experience for both maximum convenience and advertiser benefit while engaging with the connected consumer in meaningful ways.”
“The interactive charging stations present advertisers with a way to slow down the busy traveler, present them with a free service, and in exchange, capture their time and attention to view messages from advertisers,” said Chris Beauchamp, CEO, Monster Media.