A new report forecasts the Global In-flight Entertainment Market to grow at a CAGR of 7.69 percent over the period 2013-2018.
IFE systems provide entertainment to aircraft passengers in the form of movies, music, and games. Passengers may also feel the need of internet connectivity; hence, to cater to this demand, airlines have started providing internet facilities to passengers on board. A majority of the airlines are seeing IFE as a value-added service to enhance passenger experience. Airlines provide IFE in different forms such as overhead systems that run pre-programmed content and in-seat systems that give passengers an option to choose from a list of video or audio-based entertainment.
The analysts forecast the Global In-flight Entertainment Market to grow at a CAGR of 7.69 percent over the period 2013-2018.
The Global In-flight Entertainment Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global In-flight Entertainment Market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
One of the major trends in this market is the adoption of emerging technologies that are user-friendly and would reduce the installation costs of IFE systems. The market vendors are using technologies such as Ku and Ka band for air-to-ground communications. Wireless content streaming and portable solutions is increasingly gaining importance in the IFE market and is expected to have a positive impact on the growth of this market.
According to the report, the major driver in the market is the intense competition among various airlines leading to an increase in passenger services provided by various airlines. The airline operators, in a bid to retain their consumer base and improve their existing market share, have shifted their focus to value-added services for passengers.
Further, the report states that the rapid technological change in IFE systems is one of the major challenges faced by vendors in this market. Changes in technology and the resulting rapid product obsolescence force airline operators to adopt a wait-and-watch strategy, thereby curtailing market growth subsequently.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.