Global Eagle has announced a major agreement with Etihad Airways to provide inflight entertainment (IFE) content aboard six airlines of Etihad Airways Partners.
Etihad Airways, one of the largest airlines in the Middle East, has spearheaded this innovative IFE initiative, the first of its type in the industry, to provide an enhanced and consistent passenger experience while also generating cost efficiencies across participating carriers.
Etihad Airways Partners, including India’s Jet Airways, Germany’s airberlin, Alitalia of Italy, Air Seychelles of the Seychelles Islands, and Serbia’s national airline Air Serbia will all benefit from the agreement.
Passengers will notice an increase in movie choices on all airlines.
Etihad Airways Partners, which collectively serves more than 330 destinations, flies nearly 700 aircraft and carries over 100 million passengers annually, has partnered with Global Eagle Entertainment to provide a compelling mix of movies, TV shows, music, games and other content to the seventh largest airline group in the world.
Calum Laming, Vice President of Guest Experience for Etihad Airways:
“GEE is a clear global IFEC leader that has demonstrated a deep understanding of our business over the past decade, providing the content at the core of our passenger entertainment experience. Now our partner airlines, Jet Airways, airberlin, Alitalia, Air Seychelles and Air Serbia, can provide a compelling and consistent passenger experience together through GEE aboard flights to more than 330 destinations worldwide.”
Walé Adepoju, Chief Commercial Officer for GEE:
“GEE is honored to expand our longstanding alliance with Etihad Airways and a forward-thinking group of regional and global airlines, through an innovative agreement and partnership committed to delivering a cost-effective and reliable passenger IFE experience across six airlines. As one of the fastest growing airlines in the world, Etihad Airways is helping to set the highest inflight entertainment standards in unique and creative ways.”
N.B. Image credit: etihadairways.com